锦州宝地建设集团房地产营销的策略分析-毕业论文.docVIP

渤海大学管理学院学年论文 锦州宝地建设集团房地产营销的策略分析 专 业：_________市场营销 ________ 班 级：______二○○八级七班___ _ ___ 学 号：______ _____ 姓 名：_________ _ ____ _____ 指导教师：_______ __________________ 完成日期：_______二○一一年四月五日 _ [论文摘要] 伴随着中国经济的发展，锦州市的房地产业也出现了前所未有的鼎盛局面，房地产进入春天以后也带动了房地产开发企业的兴起和发展。但是，蛋糕是有限的想吃的人却很多，所以形成了房地产开发企业相互之间激烈竞争的局面。所以房地产营销就变得更加重要起来。 房地产营销是房地产经营中的一个重要环节，房地产营销的好坏对整个房地产业具有重大的影响。目前房地产企业的一些现状却很是令人担忧。 本文主要以锦州的知名企业宝地集团的地产营销策略为对象。分析在目前房地产行业的迅猛发展、一些新的营销理念和思路层出不穷的情况下宝地集团应该如何面对。 在全国这个大市场、大熔炉之中我们就会看到一些地方性品牌如宝地集团（锦州）有哪些政策和措施是合理的，那些是不合理的。合理的加以完善不合理的加以矫正。充分发挥宝地集团在在锦州房地产行业摸爬滚打多年总结出的发展经验、教训，发挥出在地域品脾的优势做好产品营销策略与来自全国的竞争对手进行较量使之能够在开发商林立的中国大陆上站稳脚步，并最终战胜对手开拓出属于宝地的一片新天地。 [关键词] 房地产 房地产营销 市场 营销策略 [论文摘要] Along with the development of Chinas economy, the real estate industry JinZhou city also appeared unprecedented height situation, real estate into the spring later also contributed to the real estate development enterprise the rise and development. But, cake is limited, but a lot of people like the real estate development enterprises so formed between competitive situation. So real estate marketing becomes more important up. Real estate marketing is one of the important links in real estate management, real estate marketing quality to the real estate industry has the significant influence. Now some of the situation is for real estate enterprises was very worrying. This paper mainly jinzhou well-known enterprise mecca groups real estate marketing strategy for the object. Analysis in the rapid development of real estate industry, some new marketing concept and ideas under the condition of endlessly how should face mecca group. In the national the big market, big melting pot in we will see some local brands such as mecca group (jinzhou) what are the policies and measures that are reasonable, and those are not reasonable. Reasonable perfected unreasonable to correct them. Give full play to mecca group in real estate industry in jinzhou marketer summarized