可儿娃娃公司企业分析(原创+全英文)_图文.ppt

kurhn 可儿娃娃公司企业分析 Introduction Kurhn co. founded in 2004 in Guangzhou which insists product development, designing, production, marketing services with the experience of more than 20 years. The enterprise created the first domestic fashion doll brand——Kurhn. Kurhn has the the patented technology of appearance and passed the 3C certification and EN71 test . Kurhn dolls insist the traditional elements of China, and at the same time it combined the Chinese culture and international fashion so the company designs Chinese dolls with modern fashion. Chinese Culture Success Factors Chinese traditional culture XiangRui is Kurhn s founder , he graduated from Guangdong Technology industrial design University, worked in a professional and famous international toy manufacturers for twenty years. he was a director and then be the technician, which made him have a very profound understanding in toy industry. 项睿是可儿公司的创始人，他毕业于广东某工业大学工业设计专业，在一家国际著名玩具生产企业有二十多年的工作经验，他从技术员做到厂长，对玩具行业有着非常深刻的认识。 About the doll Success Factors Chinese traditional culture A rich background Abundant types Kurhn are all oriental girls who are pure, intelligent and lovely. And they set examples for Chinese girls , as well as becoming the dream for girls to pursue. Success Factors Chinese traditional culture A rich background Abundant types International Cooperation As a Chinese brand which faces foreign countries, Kurhn has planned several successful cooperations with Disney and PG. Success Factors Chinese traditional culture A rich background Abundant types International Cooperation Public Activities About the theme dolls, the company arranged a series of public activities, such as Kurhn theme summer camp, fashion imitation show, Girls Day. The company will also send members bulletins and birthday gifts. Kurhn club has more than ten thousand young girls and white-collar female as a popular social group. Success Factors Chinese tradi