电视节目网络播映权的交易研究.pdfVIP

摘要 摘 要 电视节目网络播映权的交易有着重要的经济功能和文化功能，是网络时代 的典型产物。从理论研究和实际需要来看，选择电视节目网络播映权的交易作 为研究对象，具有迫切性和重要性。本文详细论述了电视节目网络播映权的交 易现状，发现了交易过程中出现的问题，并提出了完善电视节目网络播映权的 交易体系的合理路径。 本文回顾电视节目网络播映权的交易历程，分析交易平台、交易模式等。 基于对现状的研究，发现电视节目网络播映权交易市场存在市场监管不力、交 易平台不完善、价格体系混乱、交易客体有限和版权保护缺位等问题。本文认 为，造成这些现象的原因在于电视产业的体制、市场机制上存有不足 。 政府部门应加强市场监管，完善相关法律法规，推动电视节目网络播映权 交易顺畅、有序、高效运行；电视节目制作方需提高电视节目整体水平，进一 步扩大交易客体；做好市场调研工作，找准电视节目定位，拓展交易平台和发 行渠道。同时，提倡建立专业的电视节目分销公司。 关键词：电视节目；网络播映权；交易；对策 II 万方数据 Abstract ABSTRACT The online TV program transactions has important economic and cultural functions. It is essential to improve policies toward the cultural industry, support its development. From the theoretical research and practical needs, it is important and urgent that study on the online TV program transactions. This article has discuss the current situation of the online TV program transactions in some detail, and discovered some problems by studying their transaction process. Then article proposed some reasonable measures aim to solve these problem. The article reviewed the process of the online TV program transaction with greater scrutiny, analysis cover several aspects including trading platforms and transaction mode and so on. According to the study on the current situation, finding that the trading market existing some problems such as badly regulation, imperfect trading platform, chaoti