株洲曼妮天缇服饰有限公司VI设计.pdfVIP

南昌大学工程硕士毕业论文 摘 要 随着社会的现代化、工业化、自动化的发展，加速了企业优化组合的进程，中小企 业规模不断扩大，组织机构日趋繁杂，产品快速更新，市场竞争也变的更加激烈。另外， 各种媒体的急速膨胀，传播途径不一而丛，受众面对大量繁杂的信息，变的无所适从。 市场中的中小企业比以往任何时候都需要统一的、集中的 VI 设计传播，个性和身份的 识别因此显得由为重要。 本论文结合中小企业VI 设计中存在的问题进行调查和分析，以温馨环保的主色调 为研究主线，探讨国内中小企业应用VI 系统的迫切性，对企业株洲曼妮天缇服饰有限 公司进行VI 设计。以对株洲曼妮天缇服饰有限公司企业进行调研分析为切入点，搜集 公司相关视觉系统信息并进行深入分析研究，结合VI 设计的基本原则，借助计算机辅 助设计的相关软件，进行曼妮天缇服饰公司整体VI 设计，从而进一步说明在中小企业 中VI 设计的有利地位。 关键词：VI 设计；中小企业；舒适化；图形 III 万方数据 Abstract With the development of social modernization, industrialization, automation, accelerate the process and optimize the combination of enterprises, small and medium-sized enterprise scale unceasingly expands, organizations increasingly complex, rapid product updates, market competition has become more fierce. In addition, the rapid expansion of various media, communication and Cong different ways, the audience is faced with complicated information, not know what course to take into. The market of small and medium enterprises need uniform than at any time in the past, centralized VI design communication, the individuality and the status recognition therefore is important. This paper combined with the presence of VI design in the small and medium-sized enterprise problems of investigation and analysis, to study the main line the main color warm for the urgency of environmental protection, the domestic small and medium-sized enterprise applications of VI system, VI design for enterprises in Zhuzhou ManiTianTi clothing Limited company. In Zhuzhou ManiTianTi clothing Limited company enterprise research and analysis