企业战略管理第9章概要1.pptVIP

Copyright 2005 Prentice Hall Chapter 9Strategy Review, Evaluation, Control Strategic Management: Concepts Cases 11th Edition Fred David Chapter Outline Chapter Outline Chapter Outline (cont’d) Organizations are most vulnerable when they are at the peak of their success -- R.T. Lenz 处于成功巅峰的企业最易受到攻击 -- Strategies become obsolete战略变得过时 -- Internal environments are dynamic -- External environments are dynamic Vital to the organization’s well-being战略评价对企业至关重要 Alert management to potential/actual problems in a timely fashion及时评价可以使管理当局对局势恶化之前对现有问题或潜在问题采取有效措施 Erroneous strategic decisions