传统媒体广告：这不是最坏的时代(国外英文资料).docVIP

传统媒体广告：这不是最坏的时代 Since 2008, the global financial crisis has made the whole chain of advertising industry suffer a lot. The key link in the chain of traditional media, because of the survival of the advertising revenue fell sharply, very sad day, layoffs, collapse, and so on, its delisting message can be heard without end. But perhaps the continuation of long-standing traditional media bad mouthing argument, the news has more or less exudes pessimism almost overflowing, seems to be the traditional media has reached the point where. Is that really the case? This is certainly not a good age, but must it be the worst of times? Look at those people sigh, distraught and constantly surprises it, maybe it will change your mind. TV Commercials: good performance in the downturn Despite the Everfount as a representative of one of the bright younger generation, mass media, TV advertising revenue over the years is still large, in recent years, the global media advertising spending in the share has been maintained at about 37%, basically in a relatively stable state. In 2008, in the face of the economic crisis swept through the advertising market cold, has been tight in the first chair of the television advertising media inevitably suffered a decline in revenue forecast. Major market TV advertising revenue generally decline Admittedly television advertising market cake shrinking trend in recent years, but the United States, Britain, France, Japan and South Korea TV advertising revenue generally fell in 2008, it still makes for the first media to sweat. Start at the center of the storm of American TV commercials, although the American general election, the Olympics and other individual factors to stimulate and promote, the American media giants still feel the chill of sharp decline in advertising revenue. For example, CBS, one of the three major broadcasting networks, receives nearly 70% of its revenues from television, radio and outdoor advertising revenue. Affected by the financ