星巴克 简析 英语.ppt

Starbucks;I want to become a regular customer in Starbucks;To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.;目录;Introduction;Folklore;The Starbucks Story;In 1971, three college students passion for coffee, Starbucks was founded in Seattle.;Today, they are privileged to connect with millions of customers every day with exceptional products and nearly 18,000 retail stores in 60 countries.;During the past year , global revenues reached a record $11.7 billion, an 11% increase on a comparable 52-week basis. That revenue growth was driven by an 8 percent rise in global comparable store sales as Starbucks stores welcomed more visitors than ever before;Revenue Components;Strategy;Is to open 25000 stores around the world , like McDonalds (which has 30000 stores) . No matter where you are , you can easily get Starbucks .;Starbucks accounted for 100% stake, in the UK, Thailand and Australia etc.;Expand;Spared no expense to seize the golden section (不惜重金抢占黄金地段） In shopping malls, office buildings, upscale residential district Continuous opened a number of stores in the shortest possible time, occupied the best of the lot , inhibition of competitors to enter The strategic forecast, pay attention to the development of potential;Brand building;Financing strategy;Financial Problem;Potential risk after a sharp expansion. Opening new stores meets huge pressure on investment. At the same time, due to the Starbucks not allowed others to join in, they cant get The conflict of the old like other coffee shop ;Starbucks 华润创业;Starbucks Nestlé ---- Instant coffee;Starbucks McDonald’s -- the low-side market field;Starbucks COSTA -- upscale market;summary