儿童玩具包装的延伸功能设计研究——以“乐木”玩具包装为例.pdfVIP

万方数据 摘 要 玩具是陪伴儿童成长的伙伴，是完善儿童情感与行为能力的重 要方式之一，但是目前市场上的玩具包装存在一些问题，玩具难收 纳、使用不便利等，给儿童与家长在玩具使用过程带来困扰，国内 外的儿童玩具包装还存在着很大的提升空间，对于儿童玩具包装设 计应该把儿童玩具产品特性和儿童这一特殊群体特点相结合，改变 儿童玩具包装使用过后一次性废弃的现状。 本课题通过对儿童玩具包装设计研究，探索包装延伸功能的设 计方法。首先通过对市场需求和消费者购买心理进行分析，明确了 玩具包装延伸功能设计的方向；其次从产品特性的角度拓展包装的 新功能,将新功能融入到包装功能设计中，使包装享有多次使用寿 命，满足消费者物质和精神需求。从分析儿童与家长的心理和需求 特点入手，拓展儿童玩具包装设计的思路和方式方法，力求设计出 适合儿童的具有延伸功能的玩具包装。 通过对玩具包装的延伸性设计，关注儿童身心健康成长，使玩 具包装更好的为儿童及家长人群服务，使包装享有多次使用寿命， 能被消费者再次利用，满足了消费者物质和精神需求，促进包装的 良性发展。 关键词：儿童玩具，包装设计，延伸功能 I 万方数据 ABSTRACT Children are at an important stage of growth and they have specific psychological characteristics. At present, the toy packaging on the market has many shortcomings and children’s toy packaging at home and abroad needs great improvement. Packaging design of children’s toys should consider the psychological and physiological characteristics of the special group. Also, the green design concept should be combined with the product feature of children’s toys to change the current situation of wasting children ’s toy packaging after one time of use. The research studies the packaging design of children ’s toys and explores the design method of extended function of packaging. Through the analysis on the development trend, market requirement and consumers’ purchasing psychology of packaging, the design direction of the extended functions of toy packaging. Besides, from the angle of product feature, new functions of packaging are expanded. The basic