知识营销的关键——顾客份额.docVIP

更多企业学院： 《中小企业管理全能版》 183套讲座+89700份资料 《总经理、高层管理》 49套讲座+16388份资料 《中层管理学院》 46套讲座+6020份资料? 《国学智慧、易经》 46套讲座 《人力资源学院》 56套讲座+27123份资料 《各阶段员工培训学院》 77套讲座+ 324份资料 《员工管理企业学院》 67套讲座+ 8720份资料 《工厂生产管理学院》 52套讲座+ 13920份资料 《财务管理学院》 53套讲座+ 17945份资料? 《销售经理学院》 56套讲座+ 14350份资料 《销售人员培训学院》 72套讲座+ 4879份资料 摘　要 20世纪90年代初彼得·F·德鲁克在《后资本主义社会》我们正进入知识社会，知识已成为社会的核心，知识资本的比例已大于资金资本。知识正日益代替权力与资本，成为世界向前发展的动力。Individual product and service、基于协商下的价格约定Price Indenture基于网络的信息技术平台The Platform Bases on Internet知识的交流Knowledge IntercourseAbstract World-famous Management guru Peter F.Drucker has prophesied the arrival of knowledge society in his “Post-Capitalist Society” in the beginning of the 1990s. He says: “We are entering the knowledge society, knowledge has already become the core of the society, the proportion of the knowledge capital has already been greater than the fund capital. Knowledge is replacing the power and capital, become motive force that the world develops forward. The influence on enterprise’s marketing environment of change of the society is enormous, the most firstly is the customer’s change, the essential change has all taken place in their world outlook, basic values, life style, consumption pattern, etc. one new world has appeared. The new economic environment is pregnant with the new customer, compare to the customer in the Industry era, new customer is more individual and independence, there is very great difference in the way of buying and consumption idea between new customer and the old. This article summarizes this part of customers with such a word of knowledge type customer , because they have knowledge, have stronger learning ability and innovation ability of knowledge, makes them out of common. They represent developing direction of the society; will affect our social culture and economic life deeply. The sex, age, race or income level are no longer the factor of determining their consumer motivation, their appearance defines the meanings of the cus