外贸函电09.09 Lecture 3 Basic Knowledge of Business Communications.pptVIP

Lecture 3 Objectives: In this section you will learn: Basic Knowledge of Business Communications, such as Parts of business letters Formats of business letters Writing principles of business letters Envelope addressing Email addressing Parts of Business Letters (1) Letterhead (2) Date (3) Inside Address (4) Attention Line (5) Reference Number (6) Subject Line (7) Salutation (8) Body (9) Complimentary Close (10) Signature (11) Identification Initials (12) Enclosure (13) Copy Notation (14) Postscript Parts of Business Letters I. Seven Principle Parts  1. Letterhead （信头） Total Communications 1234 NE Central Road Camas, WA 98607 Phone: 360-555-1212, Fax: 360-555-1515 Totalcom @communication. com (street, city, state or province, postal code, country if necessary phone number, fax number, email address, or website)  2. Date（日期） September 2, 2006 (Am.) 2 September 2006 (Br.) 8，9，2008 × 9/8/2008 ×  3. Inside Address （信内地址和姓名） Charles Staples General Manager 7 Studios 11943 Montana Avenue Los Angeles, CA 90049 USA (recipient’s name, title, the company, the street, city, state or province, postal code, and country if necessary)  4. Salutation（称谓） Dear Mr. (Goe) Smith, Dear Mrs. Jones, Dear Peter, Dear Sir(s) or Madam, Dear President Jones, Dear Sales Manager, Ladies and gentlemen,  Body （正文） Opening sentences （开头语）(general idea about what your letter is going to say) Main body （主旨段落）(gives more details, asks questions, presents point of views, etc) Closing sentences （结尾语）(an expression of gratitude, a suggestion or a request)  Opening sentences In response to your letter of May 15… Your letter has received and we are pleased to say that… After reading your advertisement… Our Sales Manager, John Jones, suggested that I contact you regarding… Closing sentences Thank you for your attention. Your assistance in this matter is appreciated. I wo