从规模到聚焦（Scale to focus）.docVIP

从规模到聚焦（Scale to focus） The key to the next wave of Internet business models is to focus on one area of focus instead of blindly pursuing scale. When the Internet first emerged, it was emphasized that this emerging virtual business model could be marketed to the mass market without the regional constraints of the old economy. Venture capitalists spend a lot of money on lucky start-ups, encouraging them to grow quickly before their competitors gain ground. Their business strategy is all about scaling up. While this strategy works well for amazon and eBay, its a dead end for most companies. Today, this simple pursuit of mass market and scale is almost a failure. Thats not to say that were not going to continue to be shocked by the rapid growth of the Internet -- like Facebook and Google, which create a new business model that allows them to expand rapidly. But most Internet companies are simply morphing into old business models and trying to replace incumbent ones. ) now, entrepreneurs (and even venture investors no longer expect every new ideas to change the old economy, but began to realize that the scale is the result of enterprise success, rather than the reasons for the success of the enterprise. A closer look at some of the past successes and failures, as well as some emerging Internet stars, will find that focusing on unique capabilities is the secret to their success. And, perhaps surprisingly, in the past, the expansion of the mass-market business model has turned into a new development model aimed at local markets. Instead of using the virtual nature of the Internet to reach out to unfettered markets, the new company is creating unique local capabilities to attract loyal users. These capabilities -- not scale -- provide barriers to entry, enabling them to overcome competitors. Like businesses in the old economy, leading Internet companies are increasingly using scale to repeat their success, rather than pursuing size as the key to their success. The fallacy o