《搜城》(暂定名)DM杂志创刊策划方案（Search city (interim) DM magazine initiative plan）.doc

《搜城》(暂定名)DM杂志创刊策划方案（Search city (interim) DM magazine initiative plan） Search city (tentative name) DM publication plan I. Market Overview DM magazine is a new type of advertising media in recent years, with the advent of fierce waves, then in the advertising circles around the country, following the Beijing express , Zhengzhou life goals life DM magazine, advertising, life goal, model and other elements DM Journal of A new force suddenly rises. DM magazine. Instantaneous in the major city blossom everywhere. According to statistics, only the State Administration for Industry and Commerce approved the issue of DM magazine reached more than 300 kinds, coupled with the provinces and cities approved by the business sector DM magazine, the number of national DM magazine has reached more than 1000 kinds. The rise of DM magazine, no doubt, since the introduction of the advertising law, the media advertising agency by many advertising companies a new way of development. At the same time, as a cultural phenomenon, it has also injected vitality into magazines which are somewhat dull and serious. The DM magazine article, and for matching with advertising, mostly with soft and sensual articles, features to enrich the product information and free of charge, as readers like the magazine format. Two.DM magazine business highlights The success of DM magazine depends on the following aspects: 1. market environment; the main business is DM magazine advertising, advertising mainly from manufacturers and merchants, manufacturers and businessmens survival depends on consumers, therefore, the DM of the business economic level and consumption ability determines the living space in the local DM. 2.DM magazine name: a taste, style, elegant and intriguing magazine name will undoubtedly make DM magazines market operation less effective, which can be confirmed from the success of DM magazine. Life, life express target, life and example element name or give consumers the infinite imagination s