巴州库尔勒香梨产业化发展现状_问题_对策探讨.pdfVIP

, Journ l ofAnhuiAgr.i Sci. 2010, 38( 19) : 10314- 10315, 10337 马卫鹏 卢瑶 马 琼, 李 英 (, 843300) 在介绍新疆巴音郭楞蒙古自治州自然地理条件的基础上, 从巴州库尔勒 梨生产现状和巴州库尔勒 梨储藏加工现状 2 个方 面综述了了巴州库尔勒 梨生产现状, 其中从库尔勒 梨种植面积高速增长和库尔勒 梨产量稳步增长 2 个方面介绍了巴州库尔勒 梨生产现状; 从库尔勒 梨储藏业发展现状库尔勒 梨加工业发展现状巴州库尔勒 梨的国内外市场营销现状 3 个方面介绍了巴州 库尔勒 梨储藏加工现状分析了巴州库尔勒 梨产业化发展存在的问题: 品牌保护力度不够, 缺乏对外宣传; 龙头企业与农户利益 联结机制尚不完善; 库尔勒 梨营销网络, 营销方式单一提出了加快巴州库尔勒 梨产业化发展的对策: 加大库尔勒 梨的宣传力 度, 树立品牌, 防范假冒; 培植龙头企业, 实行库尔勒 梨产业化发展, 减少市场风险; 采取多种营销形式, 积极开拓国内外市场 巴州库尔勒; 梨产业; 品牌宣传; 营销网络 F 326. 13 A 0517- 6611( 2010) 19- 10314- 02 Industrialization Development ofKorla FragrantPear in BayingolinM ongolAutonom ous Prefecture MA Qiong et al ( College ofE conom ics ndM n gem ent, T rmi U niversity, A l r 843300) Abstract B sed on the introduction of the n tur l nd geogr phic l conditions in B y ingolinM ongolA utonom ous Prefecture in X inji ng ( B zhou), development st tus ofKorl Fr gr ntP e r is introduced from the two spects of the production st tus nd the stor ge nd processing st tus of Korl Fr gr nt Pe r. Am ong them, production st tus of Korl Fr gr nt Pe r is n lyzed from the spects of the r p id growth of pl nting re nd the st ble growth of output. And the stor ge nd processing st tus ofK orl Fr gr nt Pe r is introduced from the spects of the develop m ent st tus of the stor ge industry the developm ent st tus of processing industry, nd the st tus of domestic nd foreignm rketing. Problem s in the industri liz tion developm ent of Korl Fr gr nt Pe r in B zhou re n lyzed, such s the w e k protection of br nd nd l ck of extern l prop g nd , the mi perfect benefit ffili ting mech nism bewt een le ding enterpr ises nd pe s nt households, nd the m rketing network of Korl Fr gr nt Pe r nd singlemode ofm rketing. Counterme sures for the cceler tion of the industr i liz tion development ofK orl Fr gr nt Pe r in B zhou r