焦点访谈法（Focus interview）.docVIP

焦点访谈法（Focus interview） Focus interview From the startup Guide (/) Catalog [hide] 1 what is the focus interview method? Features of the 2 panel discussion 3, the main purpose of the panel discussion 4 focus interview organizations 5 notes in focus interviews 6. The application significance of focus interview [editor] what is the focus interview? It is difficult for enterprises to understand the depth of the evaluation of consumers advertising, new product packaging and the taste of new products. Therefore, many enterprises often use the focus interview to collect consumer opinions and suggestions. The focus of the interview method is composed of a host of trained with regularity with a structure of natural forms and subjects through conversation, listening to a group from the target market selection of respondents, to obtain depth information on some relevant issues from. The value of this approach is that you can often get some unexpected findings from a free group discussion. [editorial] features of a panel discussion Advantage： Obtain a large amount of information, high quality, fast data collection and high efficiency; The whole process can be recorded, so that it can be analyzed later and tested scientifically; Participants can speak freely to express their views accurately; It is interactive discussion, which is helpful to hear suggestions from many aspects and angles. Shortcoming: The interviewees may not be representative; The analysis of the results may be subjective. [editorial] the main purpose of a panel discussion Understanding consumers perceptions, preferences, and consumer behaviors about a particular product to prepare for future quantitative research; To provide assistance for better constructing quantitative questionnaires for consumers; Provide a complete background information for the whole product; Provide a preliminary information for the new product; Learn some new ideas about old products; The understanding of the consumer reaction to some ne