管理经济学串讲（Chuanjiang Management Economics）.docVIP

管理经济学串讲（Chuanjiang Management Economics） From management economics Chuanjiang notes (1) Managerial economics is a science to provide economic theoretical basis and some decision methods for enterprise managers in the process of management decision-making, is the principle of economics especially the specific application of microeconomic principle in enterprise management. The main knowledge of this course is microeconomics, marketing, business investment, etc. if these courses have been studied, then learning management economics is relatively easy. In addition, since the course involves a lot of mathematical analysis, some basic knowledge of higher mathematics must be available. The textbook is edited by Professor Wang Jiaxin of Nanjing School of Economics, the book includes ten chapters, comprehensively and systematically introduces the basic theory of economics and management, attaches great importance to the application of the basic theory. Give a brief introduction to the main points of this book. The first chapter is introduction Management economics economics is mainly the basic principle and methods of microeconomics applied in management practice, and is the basic theory of discipline management decision-making and management of specific technology and provide a theoretical explanation and decision principle with the application of color is very strong. Management economics mainly study the market demand, factor allocation problem of the production process, production cost and return of manufacturers, in different market structures in price and output decision problem, pricing practice, government management problems of imperfect competition market, long-term investment decision. Management economics is closely related to microeconomics, business management, marketing and other disciplines. The concepts of microeconomics, macroeconomics, business management, marketing, etc., and their relationship to managerial economics should be mastered. Management econo