解析形象代言人与企业品牌的关系管理（Analysis of the relationship between image spokesmen and enterprise brand management）.docVIP

解析形象代言人与企业品牌的关系管理（Analysis of the relationship between image spokesmen and enterprise brand management） The day before, spend lots of money to hire a green car presenter If You Are The One Mr. Meng Fei as the company spokesperson, and through the field of charitable donations attracted extensive media reports. Suddenly, the green from the middle of this Chinese tens of thousands of enterprises into peoples horizons, which also help to successfully enter the green electric car brands. The author believes that in modern marketing, the development of an enterprise can not be separated from the brand, brand image is the embodiment of enterprise value, and it will remind consumers of quality, service, technology and even enterprise prospects. Therefore, brand image spokesmen, as a concrete image, have formed a deep impression in the minds of consumers, and have played a very significant role in brand image building, and have attracted much attention. Scientific use of image spokesmen can enable products or enterprises to quickly win consumer recognition, access to the market, causing widespread concern, thereby strengthening channel confidence, stable relations of cooperation. At the same time, the spokesman will help promote the effective operation of corporate public relations, closer distance to the media, and increase the exposure rate, thus helping to set up corporate image and attract more talented people. In China, there has been a phenomenon in the electric vehicle industry, where more than 70% of enterprises have hired image spokesmen, and we all think that when we find a star to speak, the brand awareness will rise. Some of the brand as a life-saving straw; some of the brand spokesperson for some enterprises do not consider a ready-made panacea; the integration of other PR tools, but the spokesman as public relations activities; some enterprises blindly follow the trend, like others please brand representers, please do not own is better than others; some enterp