凉山州农产品营销的现状、问题及对策探讨（The status quo, problems and Countermeasures of agricultural products marketing in Liangshan）.docVIP

凉山州农产品营销的现状、问题及对策探讨（The status quo, problems and Countermeasures of agricultural products marketing in Liangshan） First, the status of agricultural marketing in Liangshan 1., local agricultural products are rich in natural resources. Liangshan prefecture has 1 cities, L6 County, with an area of 6.01 square kilometers, with a total population of 4 million 730 thousand and 400, of which the agricultural population accounts for 72.6% of the population of Liangshan prefecture. Liangshan has an average elevation of 1500 meters, rich in light and heat, abundant rainfall, clear three-dimensional climate features, agricultural and biological resources, characterized by various types of animal and plant genes known as the library. Here the land, climate, species formed by the golden combination, so that Liangshans grain crops and economic crops yield, high quality. Tobacco can be comparable with the worlds best American tobacco, is an important base for high quality tobacco, tobacco, tobacco exports reserves; the average yield of 5 tons of sugarcane, the highest yield of 15 tons, an average of 13.5% a year in sugar; cocoon can raise a round, high quality, single wire length up to 1200 meters; all kinds of vegetables have early, excellent, high and thin, advantage; apple, pomegranate, orange and other fruits is famous. 2., brand marketing began to take shape. At present, Liangshan has a national geographical indications protection products Liangshan, sweet potato Liangshan tobacco, Liangshan silkworm cocoon and Yuexi sweet cherry, Liangshan Leibo orange etc.. At the same time, the Southern Silk Road Chinese cocoon has won the title of brand-name products, Huili pomegranate has been obtained China certification mark. The state has obtained 92 organic livestock products certified by agricultural products, 32 green products, 61 pollution-free products, and 14 registered trademarks. 3., the implementation of economic projects to increase crop income. To formulate an implementatio