从光棍节到购物狂欢节.docVIP

从光棍节到购物狂欢节 　　在中国，一个无厘头的人为节日，经过商家的精心策划，演变成了一个举国同庆、万家齐败的购物狂欢节，销售额高达数百亿，全世界都为之瞩目，这便是双十一光棍节。今天我们就来谈谈和双十一有关的词语的英语翻译。 　　一、光棍和单身汉（singles、bachelors、singletons、bare sticks/branches） 　　光棍是单身汉的俗称，较为正式的英语表达是singles和bachelors。光棍通常指男性，但近来也有将单身女性（spinsters）包含在内的倾向。不少英语媒体在介绍这个词在中国语境中的含义时，为了使读者更好地理解它的字面意义，译成bare sticks/branches，例如： 　　① Chinese bachelors are traditionally called bare sticks or bare branches because they have no offshoots or offspring yet. 　　② Bare sticks refer， obviously， to men， but the contemporary festival is for all singles and has emerged as something like Valentine’s Day， Chinese Lovers’ Day and Christmas among young Chinese people. 　　但bare sticks/branches只是一种解释性翻译，并不能成为“光棍”的正式译法。 　　二、光棍节与双十一（Singles’ Day、Bachelors’ Day、Double 11、November 11、Bare Sticks Day、Bare Sticks Festival） 　　光棍节通常译为Singles’ Day或Bachelors’ Day，也可写为Singles Day、Single’s Day、 Bachelors Day、Bachelor’s Day。光棍节从诞生时起就和双十一结下了不解之缘，主要是因为11.11看起来就像是四条光棍。下面是维基百科对光棍节的介绍： 　　Singles’ Day or Guanggun Jie （literally： “bare sticks holiday”） is an entertaining festival widespread among young Chinese people， to celebrate the fact that they are proud of being single. The date， November 11th （11/11）， is chosen because the number “1” resembles an individual that is alone. 　　《彭博社》（Bloomberg News）对光棍节的介绍： 　　Singles’ Day is celebrated on November 11 because the date―11/11―is reminiscent of “bare branches，” the Chinese expression for bachelors and spinsters. 　　光棍节的起源众说纷纭，但最常见的说法是源自于大学校园的娱乐文化： 　　Singles’ Day or Bachelors’ Day， which originated from Nanjing University in 1993， was initially celebrated at various universities in Nanjing during the 1990s. It got the name “Singles’ Day” because the date consists of four “one”s. Upon graduating， the college students spread their university tradition amongst the masses. Singles’ Day has become largely popularized in the internet era and is now observed by young people in several regions outside of China as well. （维基百科） 　　也有人把光棍节叫作反情人节（Anti-Valentine’s Day），是