休闲体育vs竞技体育（Leisure sports, vs, competitive sports）.docVIP

休闲体育vs竞技体育（Leisure sports, vs, competitive sports） [keyword] innovation and development of leisure sports market First, compared with the competitive sports market, the leisure sports market has obvious characteristics Sports market includes competitive sports market, leisure sports market, sports investment market, sports production and management market, sports advertising market, sports lottery market and so on. Competitive sports refers to the competitive sports played by teams and individuals for certain honors and achievements. Leisure sports refers to the recreational activities and sports activities carried out by the broad masses of people in their spare time. Leisure sports market refers to in order to meet the needs of leisure and sports activities sports activities sports investment, production and management of sports products, advertising, sports lottery, leisure and fitness activities, sports service development and construction market. Compared with the competitive sports market, the leisure sports market has the following characteristics: 1. big market First, many participants. In sports activities, to participate in sports activities of the people with special skills who is affected by the technology and the age limit, it is in particular, especially the subject of consumption is carried out in a certain range, the population is small; while in the leisure sports activities, the number of people involved many, not by technology and the age limit, there are old, young, male and female, etc., all levels of the society, people of all ages, the majority of people. Second, the market demand. People participate in leisure sports activities, generally speaking, first, sports fitness; two is sports entertainment; three, sports contacts. Participation in leisure sports activities with all levels and people of all ages, the purpose of the participants have the common interests are different, so in the leisure sports activities in diverse ways, people in phys