便利店开店选址如何进行商圈调查（How does a convenience store open shop location）.docVIP

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便利店开店选址如何进行商圈调查（How does a convenience store open shop location）.doc

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便利店开店选址如何进行商圈调查（How does a convenience store open shop location）

便利店开店选址如何进行商圈调查（How does a convenience store open shop location） First, the type of shop division and effective flow measurement To learn the business district investigation, the first step is to define the type of shop. Types of shops are divided into convenience stores (convenience stores): 1 a type of convenience store that is opened by one or more important nodes. Generally speaking, the customer is relatively fixed. A node is a place where people can be gathered, such as schools, hospitals, communities, gas stations, etc.. Nodes are of universal significance for convenience store investigation. For example, community stores: community residents as the main consumer groups, mainly for community residents to service, and business convenience stores and business groups as the main customers, these belong to the node type shops. 2, the central business district shops: do not need to rely on the junction of the central business district and downtown shops. This kind of shop inspection and the junction type shop has the difference. Because of its special location, such as Nanjing walk Street shop, it has no residents, schools, hospitals and office buildings, but in fact, from the business district is suitable for opening convenience stores. (in fact, many convenience store companies call it passenger flow shop) The classification method is not the same, but the domestic convenience store is generally above two, almost all of the convenience stores can be. Special emphasis should be placed on the type of shop, which should be the focus of the study, because it has a large space for development and is a strategic resource store. In addition to explaining the concept of node, it is necessary to solve the measurement of effective passenger flow (R) at the same time before analyzing the business circle. Effective passenger flow at the front door is the potential target customer who walks through the gate of the store. 24 hours of measurement in the convenience store surve