保健品营销新模式——盖尔玛（New model of health care product marketing -- Gelma）.docVIP

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保健品营销新模式——盖尔玛（New model of health care product marketing -- Gelma）.doc

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保健品营销新模式——盖尔玛（New model of health care product marketing -- Gelma）

保健品营销新模式——盖尔玛（New model of health care product marketing -- Gelma） The new model of health care products marketing (2010-03-12 16:33:48) reprint labels: Gossip Yang Xiang gift changes, pharmaceutical marketing model, innovative pharmaceutical marketing model, new ideas for the development of health medicine! I. prospects for the Chinese health care market: a global WHO survey shows that only 5% of all people are healthy, 15% are non health and 80% are sub health. This means that nearly 1 billion of Chinas sub healthy people, if these sub healthy people properly adjusted, can be transformed into healthy people, otherwise they will suffer from disease. With authoritative investigation and prediction, the sale of Chinas health care food reached 60 billion yuan in 2005. And increase by more than 20% every year. But the domestic sales per capita health food only for Japan and the United States 1/12 1/17, which shows a huge space for development of health food market China Chinese, as the largest industry, health industry is showing infinite temptation. However, who cares for the Chinese people? Is it the medical system? Is it a hospital pharmacy? Or a family doctor? Obviously, none of these are. The medical system is mainly focused on the patients medical service; and then a huge system can carry 1 billion sub-health population, not to mention the professional family doctor, this is obviously an utterly inadequate measure despite many pharmacies; the hospital, because of the shortage of professional knowledge and scattered individual combat, has been unable to meet the demand for personalized service, because the the non professional service cannot provide the concept of health care knowledge, training, health inspection, personal care and health care effect evaluation scheme of a full range of support system. Based on the above phenomena, a set of more suitable for Chinas national health care system - professional sub health service system: health chain monopoly network