保健品营销之二社区肉搏战（Two community health care products marketing hand to hand combat）.docVIP

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保健品营销之二社区肉搏战（Two community health care products marketing hand to hand combat）.doc

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保健品营销之二社区肉搏战（Two community health care products marketing hand to hand combat）

保健品营销之二社区肉搏战（Two community health care products marketing hand to hand combat） After a year of market baptism in 2005, the competition in the health care market is not only without the slightest relaxation, but rather cruel and bloody. Decisive battle in the community, this strategic slogan has been in early 2006, in various companies, communities began to have chapters and sections of the operation. One, the traditional society went to the small meeting in the form of ice age Because of the lower cost of the traditional community, the small community will see the benefits more quickly; secondly, the technology is difficult and operable, and it has been greatly sought after by health care products and small and medium-sized enterprises. But because of the frequent, nonstandard and attractive community residents, residents feel more and more insipid. Investigation by the writer, to the neighborhood as a unit, the monthly different companies are held in the same community, little more than 10 times, what is more, you Changba me play, small meeting three or four days different companies held within the community in the same place. The most terrible is a small community and will also roughly: the basic program is three days in advance to the community to send some good news, free lectures, small gifts and other small posters or flyers, and then began to enter the theme --- sales. Just two days ago, I personally participated in such a small community meeting, it has been proved that the residents enthusiasm for participation in this way has not achieved the desired results. Why dont residents buy the accounts of community clubs? 1. a lack of activity. Good news, free lectures, small gifts and other forms too general, customer heart has already formed the concept that there is no free lunch, petty forms have not impress customers heartstrings. At the same time, many enterprises use the same excuse (Health), now a mention of health, the customer will have a feeling of cold