中外广告史10-11（Chinese and foreign advertising history 10-11）.doc

中外广告史10-11（Chinese and foreign advertising history 10-11） The 10-11 chapter of Chinese and foreign advertising history Advertising undergraduate in October 30, 2009 The tenth chapter is about international advertising organization and management I. what are the main international advertising organizations? 1. international advertising association; Association of Asian advertising associations 2; 3. world advertising marketing. Two, what is the purpose and purpose of the International Advertising Association? The objective of the International Advertising Association is to meet the needs of a wide range of advertising and marketing industry and consumer groups, and unite the advertising, quality and prestige people. The purpose of the International Advertising Association is to have: 1. according to the Convention, the advertising, public relations, sales promotion, publication, broadcasting, market surveys and other relevant practitioners and people interested in together, and all kinds of goods or services to the advertising market and the communication mode and conception. 2. enables members to exchange ideas, experiences, and intelligence so that each one can enhance his or her professional skills. 3. improve advertising and related business activities, sum up practical experience, implement and encourage special programmes. 4. promote similar institutions and work together to benefit the entire community of communication. Three. What is the purpose of the association of Asian advertising associations? The purpose of the association of Asian advertising associations is to: 1. solidarity with Asia in advertising, professional or business associations; 2., improve advertising ethics and business standards; 3., to promote the understanding of the role of advertising; 4. collect regional advertising and market information and information; 5., improve the advertising industry self-regulation; 6., formulate and implement educational programs on advertising, and coordin