体育经纪人的作用及其素养（The function and accomplishment of sports broker）.docVIP

体育经纪人的作用及其素养（The function and accomplishment of sports broker） This article is contributed by wjhwjhwjh120 DOC documents may experience poor browsing on the WAP side. It is recommended that you first select TXT, or download the source file to the local view. The function and accomplishment of sports broker Abstract: the sports agent is with the marketing of the sports industry gradually developed, sports brokers on the sports industry market, socialization, sports occupation process, dissemination and exchange of information, reasonable allocation of sports resources, have greater effect on athletes training and competition as well as the development of mass sports. In order to better carry out sports brokerage activities, sports brokers need to have noble personality and occupation morality, has a broad knowledge of the basic knowledge of marketing, economics, finance, with the relevant sports professional knowledge, has to capture information and accurate judgment of the ability, social skills and coordination skills and good negotiation skills. With the deepening of sports professionalism and commercialization, the sports industry has been developing rapidly all over the world, which is inseparable from the great role played by sports media and sports intermediaries. In our country, as the mainstream sports sports broker intermediary, has gradually become a bridge for market operations between the various sports associations, clubs, athletes and enterprises, has become an active market, and promote the development of sports industry indispensable positive factor. For the Olympic champion Liu Xiang trapped in the commercial activities of the troubles, the national track and field management center that we cannot shut out huge sponsorship, and short-term benefits not just for the sake of the immediate future, quench, destruction of Liu Xiang. Therefore, it is a good solution to introduce the international agent system of sports agents. Yao Ming is an excellent prod