可口可乐公司使命与战略目标（Mission and strategic objectives of Coca Cola Co）.doc

可口可乐公司使命与战略目标（Mission and strategic objectives of Coca Cola Co） In its first 100 years, Coca Cola Co has been focusing on two things: protecting the companys patented syrup formula, secrets, and intensive marketing. Confidentiality of the recipe led the company to take a confidentiality attitude towards other businesses. By 1978, the company had operations in 135 countries, with nearly 40000 employees and 80000 shareholders, but the companys statements on corporate mission and long-term goals are still very brief and direct. In 1978 the company documents, the business made a brief note on a document later, add some very general goals, which constitute the companys mission: Coca Cola Co is the worlds largest production and sales of soft drinks concentrate and syrup enterprises. The companys Coca-Cola has been sold in more than 135 countries since it was sold in the United States in 1886 and has become a leader in soft drink products in these countries. The company is responsible for food production and sale of Minute Maid card and Snow Crop brand frozen concentrated lemon juice, the company also used Taylor trademark production and marketing of wine and sparkling wine. One subsidiary designs and manufactures water treatment systems, as well as a subsidiary company that manufactures and markets plastic film products. The companys objective is to continue to strengthen financial trends. In Although the Coca Cola Co began to enter the Studio Entertainment industry in mid 1980s, but its 1986 mission still keeps the characteristics of brief and Confidential: soft Coca Cola Co is a global leader in the beverage industry, manufacturing and distribution is one of the worlds Studio Entertainment industry leader in the United States, orange juice and juice products. The basic objective of the companys management is to increase the value of its shareholders. In order to achieve this goal, the company and its subsidiaries to develop a comprehensive business strategy, including: