营销团队升级（Marketing team upgrading）.docVIP

营销团队升级（Marketing team upgrading） In the past more than 20 years, the biggest feature of competition in Chinas consumer goods market is the intensification of competition. This increase is reflected not only in consumer preferences, competitors, market strategies and actions, but also in competitors structural changes, market developments, structural changes, and so on. In such a market competition, only fast and efficient team is excellent team, can continue to accumulate advantages in the future competition, help the enterprise to grow into the leader of relevant market. Fast means that the team must have a keen insight into the market, quick communication, decisive decision-making, and high speed execution. It is the ability of marketing team to adapt to market competition and maintain survival. Efficient means that the team is good at using resources rationally, and can fully reflect efficiency in terms of time, cost, success rate and so on. It is the ability of marketing team to control competition and accumulate advantages through competition. The common operation of the marketing team, scheduled market plan, for example: the excellent team in the reservation scheme, not only to understand the plan during the immediate market development, and reflected in the scheme, and be able to complete the design in a short time while still maintaining a relatively reasonable and economic scheme of operating costs. The plan itself will not only meet the operational characteristics of the team, but also has convenient implementation; reasonable competition ability, not affected by the strength and other factors cannot be executed; in addition, also keep program itself has great flexibility to support the special market adjustment to the change. What is the guarantee for the excellent marketing team to maintain fast and efficient operation? The author believes that this should be attributed to their new development in team functions. This development mainly includes two aspe