营销团队该如何管理成员的甄选很重要(How the marketing team manages the selection of members is important).docVIP
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营销团队该如何管理成员的甄选很重要(How the marketing team manages the selection of members is important)
营销团队该如何管理成员的甄选很重要(How the marketing team manages the selection of members is important)
That is to say, spend time on the edge of the knife. Necessary system training include: work and rest regulations, regular meeting system, sales system, travel system, price strategy, etc.. This training only takes a short time, such as 2 hours or so can be completed. 2 hours of training should be assessed immediately, such as written examination or oral assessment.
Followed by product training. This is a training based on the different product characteristics of each company. The key points of product training lie in the following points:
The characteristics of products, the price of products, the competitive advantages of products, the competitive inferiority of products, the comparison of products in the same trade, etc.. Among them, the competitive advantage and inferiority of products are the key to product training. Product advantage training allows sales staff to enhance confidence, and product weakness training can show the companys open and honest attitude. Many companies often only training the advantages of the product, but in fact all the products in the market will face competition, and competition in the product must have its advantages and disadvantages, even if the company can keep from talking about sales, from competitors or customers to get feedback.
Training should pay attention to the form can not go, in the training process should be assessed at any time, at any time to ask questions, so as to effectively guarantee the quality of training. At the same time, each training topic, conditional and time, it is best to carry out actual combat drills. Such as the training of end product characteristics, requiring each salesperson can separate speech training content, and the product after the training, each of the sales staff are to be skilled and complete expression of the training content, also can let the members of an environmental assessment simulation trainin
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