The Future of Official Airline Status I 官方航空公司未来 第一部.pptVIP

The future of “official airline” status 22nd October, 2012;Destination Selection Criteria; Accessibility Cost Working with an airline partner for bidding Associations and planners are asking for financial contribution from the destinations CVBs usually do not have a budget to give incentives Not easy to provide long term support or sponsorships from the other local bodies and authorities ;Partnership with airlines; PR and marketing support to promote the destination as an easily accessible location Awareness of the meetings industry and lobbying at national platforms Bidding power, helping planners to save travel expenses and attract more delegates Financial contribution for the destination marketing organizations sponsoring in kind or cash The common goal is to increase the international visitors to a destination WHO ELSE CAN UNDERSTAND THE BEST!!! ;Advantages of an “Official Airline” Delegate benefit; network special deals Incentives for the planners Advantages of being an “Official Airline” Promotion advantage for the airline For the flag carriers a new tool to promote their home destination CVBs work on long term business and the cooperation is very important for the airline How does the CVB benefit: Close relations and continuing cooperation with the airline A tool to measure the effectiveness of CVB Continuous support from the airline and free tickets ;Digital technology is crucial, Online tools played a key role for the improvement of the “Official Airline” concept during the last 5-10 years time Easy to use the online tools Digital marketing is the most important way to reach the delegates (e-mail blast, web links, banner, social media) Online follow up on ticket sales Online surveys to understand the needs ;There is a need to underline the “Official Airline” concept and make it the “one stop shop to book airline tickets” for the delegates Still has to be improved Close contact with international organizers is important, they consider how