紧扣情感诉求 创造温馨氛围（Keep close to the emotional appeal and create a warm atmosphere）.docVIP

紧扣情感诉求 创造温馨氛围（Keep close to the emotional appeal and create a warm atmosphere） In the business world, there are not many people who do not know how to advertise. There are fewer people who do not want to advertise. How do advertisements create a warm atmosphere for customers and attract customers to buy their own goods? This proposition can not be the first to consider the question of bosses and professional managers. The following four methods might as well be tried: First, seize the emotional appeal, in peoples sincere feelings make a big fuss Advertising language, as a kind of special public language, not only simple and straightforward, should put creative eyes on the concern of human beauty, sincere feelings, focusing on mining advertising connotation of human nature factors. Whoever works hard in this respect will get good creative results, such as the power brand washing machine, TV commercials in the past few years, which are very worthy of peoples repeated tastes. At first, the emergence of a small cargo onboard a new power brand washing machine on the screen, running along the country Boulevard in the village in front of the house, and then stopped, and attracted a group of villagers face the envy of the joy of color onlookers. An old woman smiled and looked at the washing machine with pleasure. The voice of the group was accompanied by (female voice): Grandma, I dream of the village stream, dream of you, dream of grandma. Mother, Ill bring you a nice thing (male voice), power washing machine, love for your mother. Usually, the advertising speed is faster, and this advertisement uses a slow rate, sweet female voice and the last deep, intimate male voice, to convey the incomparable love for the elders. This advertisement, although a long time did not see, but in our mind the negative and not because of a long time didnt fade. No matter conversion power brand washing machine production enterprises no transformation, whether it is alive or alive, but this is