电信业大众业务难逃渠道冲突（Telecom Industry public business can not escape channel conflict）.docVIP

电信业大众业务难逃渠道冲突（Telecom Industry public business can not escape channel conflict） Background: A is a new telecom operators in S City branch, the business department of mass communications, mainly engaged in communications industry public service market and value-added services, such as telephone, telephone card, IP telephone, broadband, business line etc.. Compared to other veteran telecom operators, A company because of less self operating hall, can not take direct marketing model, only channels. Founded in five years, A company has established a mature team of the channel, which has a number of independent registered company as its traditional agents, by telephone sales, direct sales, industry promotion and other ways to survive, and a group of agents such as terminal outlets bank, supermarket, card, 711 convenience stores. Among them, the traditional business promotion agents because of specialized and a wide range of services, the number is more, is the main strength of channel promotion; terminal agent outlets only for specific consumer outlets of their own, is the auxiliary power channels to promote cooperation. After fought in the S market, the agent channel in recent years, A companys service products accumulated a certain reputation in the industry. However, the A company in the industry is the bright younger generation in all aspects of management, product performance and customer service experience still has certain defects, so as to expand the visibility of some product defects (such as disconnection, quality problems and defects () service business hall, users pay cash without special inconvenience etc.) gradually exposed at the user end, in the market reputation but gradually decreased. In addition, because the companys products belong to the service consumer, the operator capital requirements is not high, if looking for the development and service of human input method, need not be huge, so in the strategic planning, A access threshold for agents is set