business strategy频捏业战略管理英文版(上海财经大学 董静).ppt

*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;Session 2External Environment;The external environment of companies;General Environment;Economic environment;Technological environment;Social and cultural environment;Political and legal environment;Natural environment;International environment;Industrial environment;If you will set up a business, which industry will you choose? Why the no-brand PC (组装电脑) only could get low profit? Why it is more expensive for you to use phone in China? (Newspaper);Industrial environment;Several cases;1.Current competition;2.Potential entering;3.Bargaining power of suppliers;4.Bargaining power of buyers;Substitutes ;The entering and exiting barriers;示例：美国不同产业的资产收益率;Beyond the 5-forces;Session 3Resources and Capability;If you are the general manager of a pharmaceutical company, what do you think is the most important resource in your company?;Case: Glaxo;Categories of resources ;Ranks of resources;Critical resources for success;Acquirement of resources;Case: an oil refiner ;Value creation from resources;Case: a region;General value chain;Value chain system;Core Competence;Identify core competence;Sources of core competence;Session 4Business Portfolio Analysis;Business portfolio;BCG Matrix;BCG Matrix ;Basic principles for BCG analysis;Critiques to BCG Matrix;;Business status-industry attractiveness matrix ;;Product-lifecycle analysis;;*;*;*;*;*;*;*;*;*;*;Session 6Selecting Strategies;Selecting strategies：according to the internal and external environments, based on the requirement of business portfolio, to select the most suitable strategies from all possible alternatives.;SWOT Model;Opportunities：from the macro and industrial environment The government’s requirement for setting up sewage factories in each city（复旦水务的巨大机会） Microsoft faced the anti-trust suit Threats：from the macro and industrial environment 2004年国家降低出口退税，导致众多企业面临生存危机 IBM调整软件部门给IT咨询公司带来的威胁 Opportunity or threat? 退税：国内外，不同类型企业;SWOT Model;A little simple: opportuniti