品牌的核心价值来自消费者的认知（The core value of a brand comes from consumer perception）.docVIP

品牌的核心价值来自消费者的认知（The core value of a brand comes from consumer perception） Now is a brand era, what all about the brand, enterprises should talk about brands, individuals should talk about brands, even animals also talk about brands, such as Octopus emperor Paul. So, what is a brand? What is the core of the brand? What are the elements of the brand, etc., these problems are worth our business thinking. At present, many enterprises, especially small and medium-sized enterprises, have a lot of confusion about the brand, and even have a smattering of brand concept. Each brand has its own brand core, it is in the experience of changes in the times, changes in the enterprise, and even a subversive change in the market, can not make a brand shaken foundation. The boss of Coca-Cola has released magniloquence: even if Coca-Cola global factories have been burned overnight, production and sales can be returned to normal within 1 months. Why does Coca Cola Cos boss have such confidence? Because the bank can make loans for them in second days. Why? Because of Coca-Cola these four words. Not only will the bank take the initiative to support, but also the global distributors will not hesitate to continue to sell their products first and later. Why? Similarly, because of Coca-Cola these four words. Consumers will continue to buy, why? Or Coca-Cola these four words?. What is a brand? Although its an old topic, although its a platitude, even though many experts have given us an explanation, we are still a little confused. What is the core of the brand?. There are two distinct groups of different examples: the former group is no label bottled water, pure water + vessel ; the latter group is labeled with different brand label bottled water, water + container put on a different coat. The same is water + containers, different packaging and different cultures, so that this bottle of water is different, so that consumers have different choice of purchase. Evian, natural water from the Alps