红孩子基于网络的渠道增值（Red child network based channel value added）.docVIP

下载本文档

2
0
约 8页
2017-08-04 发布于河南
举报
版权申诉

红孩子基于网络的渠道增值（Red child network based channel value added）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

红孩子基于网络的渠道增值（Red child network based channel value added） V-marketing successful MARKETING reporter Yang do Founded three years ago the red children (Redbaby) information technology co., LTD., was a B2C e-commerce retailers selling milk powder, of course, in addition to selling milk powder, also sell bottles, diapers and baby underwear, etc., do is one-stop platform of maternal and infant supplies business. Now, according to the needs of users, the red child is gradually realize the transformation of from B2C to B2F, this is the extension of products and services, red children hope to start from the grab doll, describe it gradually cultivate the blueprint of home users - red childrens channels get appreciation again. Transition from B2C to B2F Red children into the row, in the industry already has leyou and LiGuBaoBei did a good job, as a rising star, red children by compressing industry profits and their unique powers catalog sales + e-commerce mode, in the maternal and infant market done are flawed, and successively in November 2005 and August 2006, get the risk investment fund, northern light and NEA before and after two rounds of a total of $13 million in financing, its red children website at this time also growing infants for Alexa ranking the first in Chinese community shopping website, the largest Chinese mother. After the second round of funding, red children product line from maternal and child products began to expand to the cosmetics, health, home, gifts, etc, and launching their own brands - Redbaby infants supplies series, red child by formally one-stop platform of maternal and child supplies the B2C e-commerce company transformation into a one-stop Family shopping platform B2F (F is the abbreviated Family, on behalf of the Family) e-commerce company. In August 2007, the red child received a $25 million third round of financing from KPCB venture capital (kleiner perkins). They are expected to open two more branches by the end of the year, reaching the