用销售网格图去管理你的市场（Manage your market with a sales grid）.doc

用销售网格图去管理你的市场（Manage your market with a sales grid） The market when you need to change, but you dont know how to start; when your marketing team to be complacent in the present situation, when you need to inspire your marketing team; when you are ready to assess your ongoing sales, when expectations grasp the desired effect; when you think of your individual marketing performance assessment, in order to more accurately training and test time; when your sales cycle is very long, and you need to check the effect of time to control the progress of...... The sales grid is not only a tool for your marketing management, but also a tool for your marketing management, although her birth has been around for decades. Managerial grid theory is the theory of enterprise leadership and its effectiveness. American management expert at the University of Texas. Robert Black and Jane Mouton. 1964 published the management in one book put forward this theory, and designed a clever management grid. The abscissa indicates the degree of concern for the subject, and the ordinate indicates the degree of concern for the person. Each axis is divided into 9 small compartments, divided into 81 small squares to represent different types, the most representative are 9.1, 1.9, 1.1, 5.5, 9.9 and so on five kinds. Management grid is the classic management theory of behavior school, and it also has important guiding significance for the management of marketing process and marketing behavior. It can be used in the strategic management of enterprises, such as the diagnosis of business strategy, and also can be used in tactical aspects, such as training and incentive management of marketing personnel. In the strategy, such as an enterprise can effectively utilize the grid map, find the current location of the enterprise, we can find out the operation of the customer orientation is biased or sales oriented, so it can do the next work to correct. (this map reference manual general manager, originally from