A Strategic Planning Primer for Higher Education（高等教育的战略规划底漆）.pdf

A Strategic Planning Primer for Higher Education This article provides an overview of the strategic planning process. It is intended to help you understand the concept of strategic planning, the need for strategy in higher education, and the dynamics of the university-based strategic planning. It includes a brief history of strategic planning, emerging challenges in higher education, basic models and steps of a strategic planning process, adapting strategic planning to unique needs of higher education, and a look into the strategic planning at the California State University system. A glossary of terms and an annotated bibliography are included. By Alexandra L. Lerner, Research Associate. College of Business Administration and Economics, California State University, Northridge. July 1999. Economic projections available on this site offer an invaluable source of information for university-based strategic planning. This site provides data for studying changes in the external environment, setting empirically based goals related to the labor market, and examining an individual campus’s position in relation to entire higher education sector in the state. You may scroll down the article or click on one of the following: Why Higher Education Needs Strategic Planning Brief History of Strategic Planning Steps in a Strategic Planning Process and a Strategic Planning Process Model Unique Aspects of Strategic Planning in Higher Education Strategic Planning at CSU Limitations Glossary of Terms Basic Models Annotated Bibliography References You may click here for CSUN’s Strategic Planning website Why Higher Education Needs Strategic Planning Universities are driven to engage in a strategic planning process by a variety of forces. These include: increasing demand for higher education concurrent with a decline in government funding, changing student demographics, and a need to compete with the emergi