基于客户质量需求供应链协调探究.docVIP

基于客户质量需求供应链协调探究摘要：针对不同类型客户需求，研究了由一个供应商和一个制造商组成的二级供应链围绕单一产品的客户需求，在产品质量、价格、提前期相互竞争下的供应商与制造商Stackel erg非合作协调博弈问题。结果表明：当供应商处于领导地位时，制造商依据产品质量、价格、提前期的相互关系，可将客户需求分为质量敏感型和质量不敏感型两大类，并分别选择了供应链双方协调下的制造商最优产品质量水平、销售价格、订货提前期及利润；供应商则在制造商选择的基础上，通过 OM表，进一步确定了其提供单位产品所需某种原材料及全部原料的经济批量及批发单价并最终确定其原材料批发总价、总成本及总利润。 关键词：供应链协调；客户质量敏感需求；供应商；制造商；价格；提前期 中图分类号：F272.3 文献标识码：A 文章编号：1001-8409（2012）08-0136-05 Research on Supply Chain Coordination ased on Customer Quality Demand LI Yong-fei1, SU Qin1, TONG Jian2 （1. State Key La oratory for Manufacturing Systems Engineering, School of Management, Xi?an Jiaotong University, Xi?an 710049; 2.Institute for Transport Economics and Logistics, Vienna University of Economics and usiness, Vienna) A stract: This paper studies a two-stage supply chain Stackel erg non-cooperative coordination game etween supplier and manufacturer ased on a single product customer demand when product quality, price and lead time compete to each other ased on different types of customer demand. The results show that when supplier is the lead, the manufacturer divides the customer demand into two categories which are quality non-sensitive customer demand and quality sensitive customer demand ased on the relationship etween product quality, price and lead time. Then under the supply chain coordination, the manufacturer chooses the optimal level of product quality, sale price, lead time and profits. ased on the choice of the manufacturer, the supplier further selects economic quantities and wholesale price of raw material required y the single product through the OM ta le and ultimately determines total wholesale price of raw materials, total cost and total profit. Key words: supply chain coordination; customer sensitive quality demand; supplier; manufacturer; price; lead time 1引言 随着供应链竞争的日趋激烈，供应链之间的竞争已经从过去基于产品价格、成本的竞争转变为注重质量、价格、提前期及供应链内部的协调管理等的全方位竞争，供应链的成功也越来越表现为提供卓越品质的产品、更短的提前期、更合理的价格和供应链内部成员的相互协调配合，不断提升供应链核心竞争力，以此满足客户的需求，达到供应商、制造商及客户等多方共赢的网络战略联盟局面，从而获得更广泛的市场及更多的