15New-Category Strategies(CHN)课件.pptVIP

Where Are We in the Process?在这个过程中我们处于什么阶段？- The Triple Win Strategy 三赢战略 Category Strategies.… 品种分类战略.…  The Strategic Category Plan 战略性品种分类计划 Traffic building 运输构建 Transaction building 交易构建 Cash generating 现金产生 Profit generating 利润产生 Image enhancing 提升形象  Turf defending 业务领域的保护 Excitement creating 形成刺激 Category Strategy...… 品种分类战略 --Supply Side Strategies 供应方战略 Procurement 采购 Acquisition - sourcing processes and cost of goods practices 收购-寻求货源过程及其成本行为 Order/Payment Transaction - order payment processing efficiency 订购/付款交易-订购付款处理效率 Distribution 分配 Product