委婉语于商务英语中的用途.docVIP

　　委婉语于商务英语中的用途----商务英语论文 --Chapter 1 Introduction Euphemism appeared almost as early as language ulated many different definitions from different scholars. From Englishetymology ism es from the Greek ia(euphemia) means the use of en，，， theGreek root-eaning glory, flattering speech, praise etc. And thus it literallymeans “To speak ism as follo used to avoid the direct naming of anunpleasant painful or frightening reality. ( is the substitution of mild，indirect，or vague expression for ohought to be offensive, harsh or blunt. (The Random House College Dictionary) (Stein,1979).(C)A oreforceful and honest but also more unpleasant or offensive. (Cambridge InternationalDictionary of English) (Procter, 1995).(D)A polite ething barrassing, such as death orsex. (Collins CobuildEssential English Dictionary) (Oore direct one to avoidshocking or upsetting someone. ( Longman Dictionary of Contemporary English),(1995).In spite of the different on point: Euphemism is a circumlocution: a etimesuse to refer to a topic adness, as ed. In these contexts, some ething milder or vaguer. The kind of substitute expressions tends to be highlyidiomatic.Today, ore about this kind of a broad sense of euphemism.Here e examples of the usage of euphemisms. ........ Chapter 2 Literature Revieisms, ay help us clear the ground. The study of Englisheuphemisms has a long history. As early as in Anglo-Saxon period, they euphemism in English and defined it as A good orfavorable interpretation of a bad an and Silver 1983:4). Later，a lot ofprogress has been made any scholars，such as H --. P. Grice (1967)，Hugh Raan andSilver (1983), Broism. In 1967 Herbert PaulGrice developed cooperative principle in his ismsand Other Doubletalk ilestone of the achievements made on theeuphemism study over decades.In 1983，the famous British linguist Geoffrey Leech published his book Principlesof Pragmatics, this book presents a rhetorical model of pragmatics; that is, a modelunication in terms of municative goals and princip