资生堂、宝洁渠道下沉战略直指二三线市场（Shiseido, Procter Gamble channel sink strategy directed at the two or three line Market）.doc

资生堂、宝洁渠道下沉战略直指二三线市场（Shiseido, Procter Gamble channel sink strategy directed at the two or three line Market） Shiseido, Procter Gamble channel sink strategy directed at the two or three line market draft source: Southern Metropolis Daily 2010-05-25 Author: Lv Jinglian Cried for many years wolf came local cosmetics brand, since last year, panic crisis has reached the door. Nandu Comics: Chen Ting If the wolf just a few years ago the local brand called two topic neither painful nor itching throat, since last year to Shiseido, Procter Gamble represented multinational cosmetics brand to implement offensive sinking channels, originally in the two or three line of the city also live in relatively moist domestic enterprises, began to complain again and again. In the recently held in Shanghai the second Chinese cosmetics industry forum, the reporter learned that, with the accelerated process of Chinese City, once in the eyes of multinational brands is not very important of the two or three line of the city market and the rural market, they began to become the next step into the key. With a large and sophisticated channel network, local brands that are dominant in these places are really aware of the crisis. The growth rate of cosmetics is lower than that of consumer goods From 2009 to the first quarter of 2010, in the domestic economic recovery in the background, although the steady development of the cosmetics industry consumption growth has slowed down continuously, this year 1-2 month, 15.6% transcripts even less than 17.9% of total retail sales growth rate. Cosmetic products show relative lows. A domestic second tier brand marketing director Yuan Li (a pseudonym) told reporters that, in his understanding, based on the lipstick effect should be the most rapid rebound cosmetics category, but his business did not feel the breeze feeling. Feel the recondite and local brands, Procter Gamble, Estee Lauder and other transnational cosmetics giant in China found port. Chinas