从店商到电商 搅浑水的苏宁还能走多远（From shop operators to the electricity supplier, how far can the muddy water su Ning go）.docVIP

从店商到电商 搅浑水的苏宁还能走多远（From shop operators to the electricity supplier, how far can the muddy water su Ning go） It shows that Suning Suning Zhang Jindong insisted store sales at the same time, will be directed at the Alibaba, Taobao electric service providers, and will gradually transition electricity supplier services Jingdong into the sac. To gain a foothold in the field of electricity providers, the overall transformation of February 21, 2013 Suning actively have some urgent hope to achieve, Suning Appliance announced that due to the transformation of the company, will be renamed Su ningyun group Limited by Share Ltd. Almost at the same time, they proposed to the shop + electricity providers + service providers cloud business model, under the line to open super stores, flagship stores, living square, etc., to provide consumers with display, experience and shopping, delivery and other services. Online selling appliances, cosmetics, daily necessities and other goods and services, but also provides an open platform for other businesses. At the same time, online and offline membership data, payment, after-sales, logistics and so on all through. Su ningyun business model can be understood as WAL-MART + amazon Read carefully, Su Nings so-called cloud business model is not a groundbreaking new business model. With the already existing O2O model is very similar, but compared to other companies, Suning has a huge physical storefront foundation, and this is Suning from the shop after the transformation of the electricity supplier helpless move. Electricity supplier in the attack to the traditional retail electricity providers to become helpless consumers dressing room, Suning to promote platform at the same time, it is difficult to avoid the lets own entity shop inspection point, became the most direct consumer products. Do not buy a light hand caused by the internal contradictions of Suning online and offline, on the one hand, it promotes the development of online business,