从未来发展着手让企业打出自主经营品牌（From the future development, let enterprises play their own brands）.docVIP

从未来发展着手让企业打出自主经营品牌（From the future development, let enterprises play their own brands） OEM production, also known as OEM (Original Equipment Manufacture), literally translated as OEM, which is actually a kind of OEM, refers to the brand owner does not directly produce products, but to use their mastery of the key technology, responsible for the design and development of new products, at the same time control sales channels, and the concrete processing task to other enterprises to do the processing task to undertake the manufacture manufacturer called OEM manufacturers, their products are OEM products. OEM is now very common in Chinese enterprises, according to incomplete statistics, more than 80% of the domestic enterprises are working for 20% of well-known enterprises both at home and abroad. In the case of the IT market, to the server, PC, software, printer, scanner, small to display, keyboard, sound, and even some communication products and parts and components, it can be said that there are more than 90% different products and assembly OEM. To PC, for example, users see Compaq, HP, DELL and other brand-name products, in fact, most of them are from different OEM products at home and abroad. Case: not far behind others brand reflection Fujian A is a small and medium-sized enterprise base wine, more than 10 years has been the province inside and outside the many well-known liquor companies OEM business, including wine, wine, wine, sorghum variety of raw wine, with an annual output of 20 thousand tons of wine, the wine making technology R D capability, scale and quality have reached the same industry in the first year. Processing income can reach four or five thousand yuan. It can be said that many domestic liquor brands have A enterprise figure. Unfortunately, because of the base wine itself, the profit is not high, only earning processing costs, the product profit and brand retail price profit gap is alarmingly high, which over the years has been to A enterprise