终极竞争差异化战略（The ultimate competition differentiation strategy）.doc

终极竞争差异化战略（The ultimate competition differentiation strategy） [training] no.: [training]: The significance of curriculum The ultimate goal of enterprise strategy is only one: beyond the competitors! The ultimate goal of enterprise management is only one: beyond the competitors! Management theory and method for almost all of the end point to the same goal: to improve the enterprises core competitive ability, more than between and opened the gap with competitors to maintain permanent enterprise core competitive advantage. A growth company, an ordinary enterprise, a homogeneous products, entering the arena of a brand, an aspiring business leaders but threatened by growing crises, how from the vast sea of talent shows itself? How in the intense battlefield to highlight the commercial red sea? How to allow consumers to quickly find their own products and purchase behavior? How to grasp the market opportunity, and create better than the competition of core competitive advantage? The essence of this course from the highly differentiated competitive enterprises in the future long-term strategic interpretation, with efficient combat mode provides consulting strategy system of difference solution. Let you grasp the essence of enterprise strategy in a moment, quickly appreciate the difference between subtle Juexue differentiation strategy. Preface The difference is the competitive advantage The first section: competition is the difference The second section: the first is not a difference The third section: the only difference is not The fourth section: all is not a difference The first chapter: the ultimate competitive differentiation strategy The first section: enterprise competition strategy The second section: the structure factor of enterprise competitiveness Section third: the strategy of value chain and difference Section fourth: the new value chain strategy The second chapter: the ultimate competitive product differentiation The first section: the vertical difference: th