经济全球化与名牌产品创建（The economic globalization and the creation of brand-name products）.doc

经济全球化与名牌产品创建（The economic globalization and the creation of brand-name products） Abstract: under the condition of globalization, brand products is the main means to an important symbol of national economic competitiveness and international market segmentation, but also reflects a national image. To create brand-name products, is an inevitable choice for Chinas participation in international division of labor under the condition of economic globalization. The creation of brand-name products in China, with particular attention to deal with international business and domestic development, introduction of technology and technical innovation, the relationship between internal quality and advertising, innovation and Paul relationship. The world famous brand products and competitive products [Key words] economic globalization to create brand-name products China to create brand-name products from the two aspects of power, is a multidimensional pressure of economic globalization, the two is the power of the development of the domestic market. Under the condition of globalization, brand is an important symbol of national economic competitiveness, is a national gathering main means of comparative advantage of the resource, the interests of the international market segmentation, but also reflects a countrys development of national industry, a national image. The lack of national competitive brand products, is inevitable in the world before the market rules of the game are squeezed. China is a developing economic power, we must vigorously create brand-name products, the more urgent need to create a world famous product. Nearly 30 years of reform and opening up, greatly improving the degree of marketization of Chinas economy, enterprises through the creation of brand-name products to participate in market competition is to become conscious behavior. First, create famous brand products is the inevitable choice under the condition of economic globalization The economic globalizatio