服装企业的渠道之痛（The pain of channel in clothing enterprises）.docVIP

服装企业的渠道之痛（The pain of channel in clothing enterprises） The channels of garment enterprises do not seem to be complicated, and the channels adopted are no more than franchise chains, wholesale markets, wholesale agencies, general agents, self operated counters or franchised stores, direct marketing and so on. But behind these seemingly simple channel model, but there are many non-standard phenomena, many garment enterprises in the development of business in the stumble, pain, a lot of growth in the enterprise is aborted because the channel ills. Lets take a look at these pains in the clothing industry One: Wholesale pain The wholesale market is the largest hub of development Chinese garment industry in Guangzhou, Dongguan, Humen, Wuhan Fumin Whitehorse Hanzheng Street, Shenyang, Jiangsu five Changshu city as the representative of the clothing wholesale market in the Chinese clothing industry has a pivotal position, the ease of large network coverage ability promotes the development of garment enterprises. But with the gradual maturity of the consumer market, brand clothing will become the dominant market. Wholesale will eventually become a form of sales in the past. Because the wholesale process can not build brand image, can only rely on low price advantage to win, has not met the mainstream market environment. With the development of the market, now many large domestic clothing wholesale market is gradually weakening. Wholesale business has made the profits of enterprises thinner and thinner. Now, many clothing enterprises can only make two or three dollars for selling a ready-made garment. The extremely low profit margins make the enterprises lack enough stamina to develop. Wholesaler Cuanhuo is a more serious problem, because the wholesale market is too wide radiating surface, often produce some staggered Cuanhuo situation, causing all kinds of market contradictions. Many do wholesale clothing enterprises are facing the biggest problem is the distribution of arre