青岛啤酒广西市场力挽狂澜记（Tsingtao Brewery Guangxi market to remember）.docVIP

青岛啤酒广西市场力挽狂澜记（Tsingtao Brewery Guangxi market to remember） In 2001, Tsingtao Brewery acquired Nanning Wanli brewery, accepted into the Guangxi market; by the end of 2005, Tsingtao Brewery in the Guangxi market share fell to a record low, approaching 20%. The Guangxi market and all emergency, only the production base in Nanning, Baise and other places has a slim chance of survival. In the meantime, Tsingtao Brewery Guangxi branch four coach, and a few fengjiangdali no one can reverse the pattern of the market, and even worse mixed. To reactive power, the Guangxi market keep going by painstaking effort so that almost all the executives talk about the color, no one dare to take over. A few years of tossing and selling a lousy game of chess. How can Tsingtao Brewery be revitalized in Guangxi? In 2005, the headquarters of Tsingtao Brewery and Southern China division reached an agreement at a meeting: each hit 5 million yuan, to come back! In the face of strong competitors, it is not enough to rely solely on the 10 million yuan investment, and the real formulation of a set of effective strategic play is the key to the Guangxi market. Southern China division leadership rushed connection Mu ancient Shanghai Qizheng company, hopes to use the brain do to save the last, success in this fight! The key to Tsingtao Brewerys success in the Guangxi market lies in how to think about success from a strategic point of view. Tsingtao Brewery Guangxi market revival strategy logic for failure analysis, summarize the reasons: review of environment, looking for opportunities, plan and moving support strategy. Analysis: the history, the rise and fall of defeat We will defeat Tsingtao Brewery into Guangxi market, Guangxi market, careful analysis of the success and opportunity from corporate executives, distributors, terminals, consumer, brand and market competition policy, financial market. In the past few years, Tsingtao Brewery has had three major failures in the Guangxi market: 1. Product