论外资冲击下的中国区域啤酒品牌对策（Countermeasures of Chinas regional beer brands under the impact of foreign investment）.docVIP

论外资冲击下的中国区域啤酒品牌对策（Countermeasures of Chinas regional beer brands under the impact of foreign investment） The capital of the game On the impact of foreign capital under the China regional beer brand strategy General manager Kang Youzheng, vice president of Aike Tai Group \ Shanghai AKT Consultant So far in human history the most massive financial empire, the 1 Rothschild family are known the worlds famous saying: as long as I can control a countrys currency, I dont care who make laws. Today, Chinese beer industry in the capital power for the integration of victory, we can be slightly changed to as long as I can control a business, I dont care who created it in the past! A, Chinese market, foreign capital bonanza 9 million 600 thousand square kilometers, a population of 1 billion 300 million consumer, for several consecutive years of high GDP growth, these figures often let foreign drool with envy. The world is indeed hard to find space and consumption potential of such a large market. With the further opening of the WTO, China replaced the United States as the worlds largest and most intense competition in the market. Open the China market gradually integrated into the world economic integration process, the beer industry has become one of the highest degree of openness of the industry. The National Bureau of statistics released data show that: China beer production ranked second in the world in the past 9 years, more than the United States in 2002 to 23 million 863 thousand tons annual output of abouttons, ranking first in the world. In 2 The regional brand of per capita consumption, increasing the integration of local enterprises and gradually weakened, until the demise of the sale, there is probably no more good information environment than love beer enterprises heard of global warming (summer increasingly early summer, more and more long). The global beer industry capitalized multinational foreign predators experienced in the last century the 90s wave o