论我国企业市场营销道德（On enterprise marketing ethics in China）.docVIP

论我国企业市场营销道德（On enterprise marketing ethics in China） Abstract: with the continuous development of Chinas market economy, the moral problems in the process of enterprise development has not been constraints and norms of good, more and more enterprises The operation process of prominent moral problems in the market, especially in terms of marketing. Driven by the interests of the enterprise, ignoring the moral problems in the development of the fundamental. The reason is the enterprises own competitiveness, marketing ethics has become an important factor restricting the development of enterprises. From the enterprise social responsibility and The harm of moral anomie, marketing ethics construction is very necessary. Analysis of 1 enterprises in China because of lack of marketing ethics Marketing ethics in Chinese enterprises with 1980s After the reform of economic system of enterprise marketing behavior and highlights. In the more than 20 years In the process of development, marketing ethics has been gradually improved and standardized. But because of The lack of correct guidance, there are still many bad marketing moral phenomenon. Companies blindly pursue profit; enterprise leaders moral consciousness is not high, enterprise The low quality of the staff and the lack of healthy corporate culture is ignored in the evaluation of the enterprise; Marketing ethics compliance, social responsibility and other qualitative means Function area, reduce fixed wall, make indoor space flow without opening and closing Plug, but also makes the apartment layout can be changed according to the change of shape function space State, position and size, which has better adaptability and practical value. Such as Japan The large-sized apartment living room can be used as a restaurant, and their wall is active, what In the case of many guests to the bedroom into the living room. . 3.6 change component form For example, now many projects designed bay window, as the window did not fall, regard