如何设计广告中的标语、标题、正文（How to design slogans, headlines and text in advertisements）.doc

如何设计广告中的标语、标题、正文（How to design slogans, headlines and text in advertisements） How to design slogans, headlines and text in advertisements? Advertising Headlines The title of advertisement is the general title of the whole advertising copy and even the whole advertising work. The advertisement title for the entire advertising will be the most attractive one, the most important information in advertising, creative expression, in order to attract audience attention to advertising; it indicates that the type of advertising information and the best point of interest, so that they continue to pay attention to the body. When people are reading and watching without aim, they pay close attention to the headlines, especially in the selective and active media such as newspapers and magazines. Read the title of the average to read the text 5 times people (David Ogilvy?) a test report shows that 80% of the readers to browse the headlines to see the information in the advertisement text. Guided by certain principles: A title, commodity price tag. Use it to buy your potential. If you sell the medicine for bladder paralysis, you should write the word bladder paralysis in the title so that you can catch every person who is troubled by the disease. If you want to be a mother, read your ad, and in your title you must have the word mother. And so on。 On the other hand, dont say anything in your title that will exclude your potential customers. That is to say, if you are advertising for a men and women and appropriate products, you dont put the title write single is toward women, that would put the man away. Two, each title should bring out the promise of the product to the potential buyers own interests (self - interest). It should promise some kind of advantage, as I wrote for Helena Rubensteins hormone cream, titled, how can women over 35 years old look younger?. Three, always pay attention to adding new information (News) in the title, because consumers are always looking for new pr