打造中国白酒 整体品牌核心价值管理（Create Chinese liquor overall brand core value management）.doc

打造中国白酒 整体品牌核心价值管理（Create Chinese liquor overall brand core value management） Mr. Shen Yifang, distinguished guests, hello! First of all, sincere thanks to all the guests to visit and support. Oriental forum just because there is your active support and participation, had been successfully held four sessions, have a great influence on today remarkable. This year, 12th Five-Year is the start of the year, the liquor industry has come to a critical period of development and transition. Our famous leader in the camp, do have the responsibility and obligation of common liquor future prospective thinking and direction for the development of the whole industry discernment. The theme of this forum, is to create the overall brand Chinese liquor core value. How to build? We have set up three major issues: One is to establish industry credibility, purification industry development environment, to ensure the health and safety of drinking liquor; Two is the innovation and development mode, deepen the concept of ecological brewing, fermentation industry, to enhance the value of the liquor industry; The three is to integrate the advantages of resources, promote the liquor industry centralized process. Whether the theme settings, or issues, we have only one goal, that is to create and establish China liquor the whole concept of the brand, for thousands of years, especially since the founding of several generations of people with blood and sweat to struggle and dedication to national industry treasure, realize the value of recycling and sublimation in our hands! Is the liquor industry, but are too scattered; although many enterprises, but the lack of communication. Especially famous enterprises, over the years has closed to each other, it is hard to see past that kinship, solidarity and cooperation of the scene. This is unfortunate industry! It is in the positive efforts and to contribute to the Oriental forum, finally broke the deadlock, the chairman and general manager of many famo