八大消费心理特征与解决方法（And the solution features eight consumer psychology）.docVIP

八大消费心理特征与解决方法（And the solution features eight consumer psychology） From the brand positioning to the difference, from pricing, promotion to integrated marketing, there are in the consumer psychology in action. Now the marketing will be increasingly dependent on the consumer psychology to grasp and cater to, thus affecting consumers, reach a product sales. From the domestic market, the consumer psychology and Chinese compared to Europe and other countries, have both generality and particularity of our study, the author, through observation and summary, I found the following eight consumer psychology, is very common in China, good marketing value, for each other with you to discuss desire to improve, are listed as follows. A, face psychology Chinese consumers have a strong face complex, in the face of the psychological drive, Chinese consumption will exceed even much more than their ability to pay or buy. Marketers can use the consumer of this face psychology, find the market, get a premium, achieve sales. Melatonin is the use of our gifts in the face of psychological, in the city and even the vast rural market found; then TCL with a jewel in the mobile phone, get a space for one person in the high-end mobile phone market, in order to obtain the premium income; the terminal sales clerk, to praise the consumer through the unique perspective, and how the product with the consumer to match, so that consumers feel a face, so as to achieve the sales. Two, conformity Conformity refers to an individuals concept and behavior due to group guidance or pressure, and tend to be consistent with the phenomenon of most people. Many consumers in the purchase decision, will show conformity tendency. For example, when shopping, love to many people in the store; brand choice, in favor of the high market share of brand; in the choice of tourist spots, hot and hot line to the city. The above is the external performance of the herd mentality, in fact, in practical work, we can also take th